Coupons & Offers

Savvy Shopper: Don’t miss out on unrealized potential

Sean Fields  |  Special to the Avalanche-Journal

Among many notions, one that is widespread is the thought that we only use 10% of our brain’s capacity.
Considering how impossible it would be to quantify something like this, it should only…

Sean Fields  |  Special to the Avalanche-Journal Among many notions, one that is widespread is the thought that we only use 10% of our brain's capacity. Considering how impossible it would be to quantify something like this, it should only take 1% of our brain to dismiss this idea as absurd.

Despite this concept's lack of validity, I do like the fundamental point about unrealized potential. In particular, I am willing to bet that many savvy shoppers only get a fraction of the value that they could otherwise gain by availing themselves of the some of the following resources offered through A-J Media's Savvy Shopper feature: Best Milk Price - On Facebook, the Lubbock Savvy Shopper page features good currently advertised milk prices.

As ads change every Sunday and Wednesday, this photo is updated on those days. In other words, if you need to grab some milk on the way home and are wondering about the best milk prices, go to our Facebook page and find out. Best Deals - On top of milk, have you ever wondered where the best advertised prices are on apples, detergent, or any number of other things?

If so, you can quickly and easily find out with as few as two mouse clicks at this webpage: For example, if you visited this site today (7-11-21) to find the best deals on laundry detergent, you would learn that Food King, CVS, and Walgreens have deals. In addition, this list provides the price, coupon matchups, and unit prices along with many other facts.

From apples to ziplocs, finding the best values quickly is only a click away! Deals in Detail - As you probably know, the A-J's Sunday edition features a short list of 5-10 really good deals from Sunday ads for retailers like CVS, Dollar General, Target, and Walgreens. Similarly, the Wednesday paper publishes the same kind of highlights for grocery stores like Food King.

What you may not know is that the Lubbock Savvy Shopper also publishes highly detailed lists of practically every good offer (typically a total of more than 100 specials) that's out there at In case you are wondering how this can help, specials are grouped by retailer and sorted from the very best down to the simply good. In other words, you can get a quick idea of the best deals for you and make sure you don't miss them on your next shopping trip.

In addition, available rewards, coupon matchups (and where to get them), and many other fun facts are provided. In other words, the legwork is done. The main remaining task is pocketing the savings.

Coupon Database - Once a week, a spreadsheet of coupons from inserts like SmartSource, Save, and Procter & Gamble is updated. Unlike other databases, this list includes every coupon actually available in the Lubbock area and only those coupons. In case you are wondering about a matchup for a particular brand, you can go here ( to save yourself the time and trouble of thumbing through a lot of inserts.

You're welcome! ClickList - I thought I would save the best for last. Like the "Deals in Detail" that were described earlier in this article, ClickList is a comprehensive detailing of specials, coupon matchups, rewards, along with ratings for how good an offer is.

However, it offers so much more including the ability to sort deals, narrow them down, and print a customized shopping list that you can take to the store. In addition, the coupon matchups include hyperlinks for online coupons that, with one click, take you directly to the webpage for that coupon. Unless you dislike savings and convenience, you won't be disappointed.

To find out more firsthand, go to In case you didn't know about these resources before, now is a great time to find out more. Even if you are getting good value, the above resources are a quick and easy path to decrease the effort and elevate the savings.

On top of the financial gains, you will also save time. In case you have questions, help is available at our Facebook page (( or log on to Facebook and enter "Lubbock Savvy Shopper" in the search tool) and by email ([email protected]). Also, to stay abreast of developments, follow us on Twitter to get updates:

You have nothing to lose and so much to gain. Why miss out? SEAN FIELDS is the A-J's Savvy Shopper.

Read his columns Sundays and Wednesdays.

Email him at [email protected], like his Facebook page at, or see previous columns and deals at