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Russian supermarket which claims to be cheaper than Aldi and Lidl arrives in UK

A supermarket that claims to be cheaper than both Aldi and Lidl is coming to the UK.
Branded as the ‘Russian Lidl’ the supermarket has low prices and an extensive product range.
The first-ever UK store will open in Preston this summer after being delay…

A supermarket that claims to be cheaper than both Aldi and Lidl is coming to the UK. Branded as the 'Russian Lidl' the supermarket has low prices and an extensive product range. The first-ever UK store will open in Preston this summer after being delayed for six months due to the pandemic, the Manchester Evening News reports.

Read more: SAGE warns new Covid variant could kill up to one in three people in infects Mere UK business development manager Aleksandr Chkalov told The Grocer: "On 14 August we will be glad to present our new retail model: a real hard discounter, with no shelves, no service, no convenience, just the lowest prices." According to the Mirror, it will have up to 1,200 products and sell brands such as Cusheen toilet paper, Maxsonic batteries, Reach sanitising wipes and Warrior energy drinks.

Another three Mere outlets are also planned this year - including two in Wales and another in Castleford in the North of England. Mere is also planned to arrive in: Devon, Stockport, Neath, Banbury, Selby, Bradford, Middlesbrough, Grantham, Kettering, Plymouth, Beckenham, Gloucester, Northampton, Cardiff, Oswestry, Barnsley, Sheffield, Exeter, Stretford, Southampton, South Scotland and Wales. The discount store hasn't confirmed any other locations just yet but wants to open 300 sites in the UK in the next eight to ten years.

Mere, which trades as Svetofor in Russia, has 3,200 stores internationally and opened its first European Mere store in 2018. The supermarket is currently in Poland, Romania, Lithuania, Latvia and Ukraine. Mere can sell discounted products because they save themselves time and money by allowing shoppers to pick directly from pallets and not stacked shelves.

Suppliers are also expected to deliver straight to the shops.

Each store must have 30-40 car parking spaces and a local population of 60,000 or more.

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