On June 21 and 22, Amazon will offer Prime members over two million deals across all categories, including fashion and beauty. West London-headquartered delivery price comparison site ParcelHero forecasts last year's estimated £10.4 billion (GBP7.4 billion) Amazon spending spree during the event will reach £14.9 billion this time around. The firm predicts Brits will spend GBP1.4 billion.
Amazon last year said that third-party sellers--most of which are small and medium-sized businesses--surpassed £3.5 billion in sales on Prime Day. ParcelHero's head of consumer research, David Jinks said: "Traditionally, Amazon Prime Day sales have jumped by around 55% every year. We also know that many people who remained employed during the long lockdowns have some serious money burning a hole in their wallets and purses."
However, Jinks pointed out that last year's Prime Day was in October, ideally placed for the beginning of Christmas shopping and at a time when many countries were still in lockdown.
He added: "This year, it kicks off on 21 June... and the High Streets have reopened.
With that in mind, we're being a little cautious with our forecast this year and predict a "mere" 44% growth in spending over the two days."
ParcelHero said its research puts UK customers as spending over GBP1 billion during the two-day event last year.