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Discount retailer Lidl has taken the top spot in the latest supermarket analysis from Which?. With money being tight for many people this year, the consumer group has unveiled the cheapest spots to pick up groceries. Every day throughout March, Which? checked the prices of 20 essentials to determine which supermarket was the cheapest.
Products in the analysis included own-brand foods like apples, eggs and tomatoes as well as branded goods such as Hovis wholemeal bread. Lidl came out the cheapest at just GBP22.48 for the food while Aldi was shortly behind at GBP22.51. Asda was the cheapest big four supermarket, with the trolley priced at just GBP24.76.(C) Getty Lidl: Discounter crowned cheapest UK supermarket - beating Aldi by 3p (C) Getty Lidl came out the cheapest at just GBP22.48 for the food while Aldi was shortly behind at GBP22.51
At the other end of the scale, upmarket retailer Waitrose was more than GBP7 more expensive than Lidl, with its trolley coming in at GBP29.77. According to Which?, this is a whopping 32 percent more expensive. Groceries with some of the biggest price differences included the supermarkets own-label large free-range eggs, which had a price difference of GBP1.15 between Lidl and Waitrose.
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Asda announces huge change to George clothing [EXPLAINER] Natalie Hitchins, Head of Home Products and Services at Which?, said: "Many households have felt the pinch during the pandemic, and your weekly shop can have a significant impact on your wallet, so getting value for money has become more important than ever. "Our analysis shows that the discounters do live up to their reputations, with Lidl and Aldi providing shoppers with genuinely cheaper baskets."
The consumer group also compared prices between the supermarkets on a trolley packed with 85 items, the original 20 items plus 65 more. This included a greater selection of branded items like Branston baked beans and Kleenex tissues.(C) NC Most popular supermarket in the UK
Aldi and Lidl weren't included in this analysis due to the discounters offering a small selection of branded products compared to the other supermarkets. Asda came in at GBP160.42, far cheaper than Sainsbury's who came in second at GBP165.69.
In third place was Morrisons with its trolley costing GBP167.19 and Tesco shortly behind at GBP173.21. The two most expensive shops came from Ocado at GBP177.39 and Waitrose at a whopping GBP181.64. Which? said: "We can't compare exactly the same items each month because products aren't always available at every retailer, but Asda has been the cheapest mainstream (non-discounter) supermarket for more than a year now, having claimed the title every month since January 2020."
In February, Lidl was also crowned the cheapest supermarket with its 19 item trolley costing just GBP19.13. Aldi was also second place at just GBP19.38 and Waitrose priced at the most expensive costing GBP27.44. Supermarkets have stayed open throughout the entire pandemic due to selling essential items.
Customers who visit supermarkets for a grocery shop should check its rules and safety guidelines in place.
Food stores have regularly updated its coronavirus safety rules in line with government guidance.