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Coles Mother's Day 'Voucher Booklet' slammed as 'sexist' for suggesting kids help mum wash dishes or do the laundry

Coles Mother’s Day voucher booklet slammed as sexist for suggesting kids help mum wash dishes or do the laundryA Coles Mother’s Day booklet has been accused of offering ‘sexist’ vouchers Canberra dad pointed out the book offered tickets for cookin…

Coles Mother's Day voucher booklet slammed as sexist for suggesting kids help mum wash dishes or do the laundry

  • A Coles Mother's Day booklet has been accused of offering 'sexist' vouchers 
  • Canberra dad pointed out the book offered tickets for cooking and cleaning
  • He said it perpetuated gender stereotypes when it came to domestic chores 

By Alana Tindale For Daily Mail Australia

Published: 07:56, 16 April 2021 | Updated: 07:57, 16 April 2021

A Coles Mother's Day voucher booklet has been slammed as sexist for suggesting kids help with the laundry or let mum 'take a night off cooking'.

Canberra father Dan Wheelahan complained about the tokens on social media, saying it perpetuated gender stereotypes.

The booklet includes vouchers a mother can redeem for washing dishes, doing a load of laundry, vacuuming, and taking a night off from cooking. 

Canberra father and husband Dan Wheelahan complained about A Coles Mother's Day booklet on social media, saying it perpetuated gender stereotypes

Canberra father and husband Dan Wheelahan complained about A Coles Mother's Day booklet on social media, saying it perpetuated gender stereotypes

Vouchers asking children to help with chores like vacuuming have been slammed as sexist

Vouchers asking children to help with chores like vacuuming have been slammed as sexist 

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'While this idea of a 'Mum's Voucher Booklet' for Mothers Day was probably well intentioned it sends a wrong message to kids that it is only mums that cook, clean and do household chores,' Mr Wheelahan tweeted at supermarket Coles. 

'C'mon you can do better.

We are not living in the 1950s.' 

The father said the gift assumed only mothers, not fathers, were responsible for domestic chores like cooking and cleaning.

'Coles [is] perpetuating gender stereotypes to the next generation of Australian children when it comes to who does the household chores,' he said. 

A father said the gift assumed mothers were responsible for domestic chores like cooking and cleaning

A father said the gift assumed mothers were responsible for domestic chores like cooking and cleaning

A mother can redeem vouchers in exchange for washing dishes, doing a load of laundry, vacuuming and taking a night off from cooking

A mother can redeem vouchers in exchange for washing dishes, doing a load of laundry, vacuuming and taking a night off from cooking

Offers of breakfast in bed or a sleep-in were also up for grabs, as well as a clean room, an hour of no interruptions and a day of 'no arguing'.

'I'm looking forward to seeing the Father's Day version of the voucher booklet with all the same chores in it as opposed to mowing the lawn, washing the car, doing the gardening etc,' wrote Mr Wheelahan.

'Wow,' one mother responded to the tweet. 

'In saying that, I would still really love my kids to do the damn dishes!'

Daily Mail Australia has contacted Coles for comment. 

Offers of breakfast in bed or a sleep-in were also up for grabs, as well a load of laundry

Offers of breakfast in bed or a sleep-in were also up for grabs, as well a load of laundry