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Asda to launch new vintage clothing line in 50 UK stores

Retail giant Asda is to launch a new sustainable clothing line in stores nationwide following a trial at a northern outlet in October last year.
The grocer said the collection will bring a new lease of life to second-hand clothing from this month – wit…

Retail giant Asda is to launch a new sustainable clothing line in stores nationwide following a trial at a northern outlet in October last year. The grocer said the collection will bring a new lease of life to second-hand clothing from this month - with 10 supermarkets already stocking the range. In partnership with vintage fashion wholesaler Preloved Vintage Wholesale, the concept will allow customers to buy vintage, retro and second-hand branded pieces that have been restored and rescued from landfill.

A total of 50 stores will stock the range, following a trial in Leeds last October. This includes outlets in London, Bristol, Birmingham, Edinburgh and Brighton. The move is part of the retailer's George for Good commitment to drive down textile waste.

(C) SWNS The collection will join the George clothing department

Mel Wilson, who heads up sustainable sourcing at Asda, said: "We know that sustainable fashion is something that's really important to our customers and colleagues.

"They're passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular, so that we really can reduce the number of garments that go into landfill." Steve Lynam, at Preloved Vintage Kilo, said he hopes the collection will bring sustainable fashion to the mainstream. "Our Partnership with George at Asda is one that we are extremely proud of.

In a world where we are becoming more environmentally conscious this partnership will help bring Sustainable Fashion to the mainstream which is something as a business we strive for in everything we do," he said. "The more people that buy into the circular economy and shop Vintage & Retro the bigger impact we will have on climate change. "As a business we have saved over 800 tonnes of clothing going to landfill and with the growth of our partnership that is set to increase dramatically."

George recently also announced the launch of its Take Back scheme, which encourages customers to bring back their unwanted garments to store.

Customers who do so get a 10% off George voucher in return.

10 branches where you can now shop the collection

  1. Byker, Newcastle Upon Tyne
  2. Edinburgh, Scotland
  3. Boldon, North East
  4. Govan, Glasgow, Scotland
  5. Leicester
  6. Longwell Green, Bristol
  7. Brighton, Marina
  8. Bedminster, Bristol
  9. Eastleigh, Hamsphire
  10. Middleton, Leeds

Asda stores to launch vintage concessions by early summer

  1. Park Royal New
  2. Wembley
  3. Slough
  4. Isle of Dog
  5. Old Kent Road
  6. Barking
  7. Hounslow
  8. Hayes
  9. Colindale
  10. Roehampton
  11. Cambridge
  12. Humle
  13. Ashton
  14. Trafford Park
  15. Longsight
  16. Preston Fulwood
  17. Portsmouth
  18. Southhampton
  19. Ipswich Stoke Park
  20. Nottingham
  21. West Bridgeford
  22. Hyson Green
  23. Halesowen
  24. Great Bridge
  25. Coventry Abbey Park
  26. Coventry Supercentre
  27. West Dundee
  28. Sheffield Supercentre
  29. Sheffield Mosbrough
  30. Shrewsbury
  31. Cheltenham
  32. Swansea
  33. Cardiff Supercentre
  34. Pentwyn
  35. Liverpool Sefton
  36. Liverpool Bootle
  37. Asda Living Lincoln
  38. Asda Pudsey
  39. Asda Killingbeck
  40. York
  41. Asda Living Belfast
  42. Gateshead