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Morrisons to axe More Card this spring with deadlines issued to use up coupons

Retail giant Morrisons is axing its More loyalty card in May – seven years after launching to rival Big Four giants Tesco and Sainsbury’s.The supermarket chain said the scheme will be withdrawn this spring in exchange for a new personalised incentive t…

Retail giant Morrisons is axing its More loyalty card in May - seven years after launching to rival Big Four giants Tesco and Sainsbury's. The supermarket chain said the scheme will be withdrawn this spring in exchange for a new personalised incentive that will offer money-off vouchers via its app. Morrisons said shoppers will no longer be able to collect points in stores and online from May 10, while deadlines to use existing points will be in place until August.

Under the current scheme, spenders can currently earn five points for every GBP1 spent, and 5,000 points are then worth GBP5 to spend as a voucher at the supermarket. But from May 10, points will be withdrawn and coupons will instead be available via the Morrisons More app. These can be instantly used by scanning the barcode at the till or by entering the code online.

(C) Getty Images Europe Customers will be able to collect points via the app instead

The chain said anyone without a smartphone can continue to scan their More card at the checkout from May - it will then automatically deduct any coupon savings.

The first change will kick in on May 10 - until this point you'll be able to earn points via Match and More as usual. After this point, the new scheme will launch, giving you 30 days to claim any outstanding points from any previous receipts. Bear in mind that you cannot add points from more than two receipts in any 14-day period.

The deadline for this is June 8. Vouchers will be available to request until August 9 - with a 56 day validity. Any unused vouchers will be redundant after August 9, meaning you won't be able to use them to save any money on your shop.

"With Morrisons More, we are always listening to our valued customers, taking feedback on how we can improve the experience," Morrisons said online. "What we've heard is that you'd like your rewards to be immediate, including discounts and money off your next shop. "We also learned that you want to give back to your local community and to support environmental causes by going paper and plastic free wherever possible."

The latest shake-up follows a new loyalty club launched by discounter Lidl last year.

Through the Lidl Plus app, savers can access personalised coupons based on their spend as well as a scratchcard with bonus cash savings each week.